Click and Copyright now offers trademark registration services
What is trademark registration?
A trademark is a valuable tool for any business owner or creative artist—it’s a
way for customers to readily identify your company and your brand. Trademark registration
protects that identity from misuse or plagiarism.
The trademark itself is a distinctive indicator, sign, or symbol that an individual
or business uses to identify its products or services (the latter of which are also
called “service marks”). This indicator could consist of any of the following:
Certain works, like some images and logos, might also be eligible for copyright
protection; for more information on this, please see our discussion on
copyrighting a logo.
How can a trademark registration benefit me?
Trademark registration is important to consumers and trademark-holders alike: it
gives consumers confidence that they are in fact dealing with the company or individual
they believe they are dealing with, and it gives trademark-holders confidence that
competitors and scammers are federally prohibited from using a trademark to usurp
the recognition that the company has worked so hard for, which could result in lost
sale opportunities for the company at best and a tarnished reputation at worst.
Think about the Pepsi logo. Because of trademark protection, you and I can look
at an advertisement or product, see the blue and red logo, and have the confidence
we need that that advertisement or product originated with Pepsi-Cola and will meet
the same quality standards as the rest of their products.
How is a trademark different from a copyright or a patent?
Trademarks, copyrights, and patents are all aspects of intellectual property protection,
but the scope of their protection differs slightly.
While trademarks help protect the reputation of an individual or company’s brand,
copyrights deal with “original works of authorship,” such as books, sound recordings,
photographs and images, and they protect against unauthorized use, reproduction,
Patents, on the other hand, protect inventions and new methods of doing something;
this new use must be considered innovative, different in a significant way from
previous inventions or methods.
(You may be wondering how an image could theoretically be protected by both a copyright
and a trademark; the distinction would be in the specific desired protection. For
example, do you wish to protect the way the image identifies your company, or protect
against any unauthorized use or distribution of the image?)
For a more in-depth discussion on the three types of intellectual property registrations
and their respective scopes of protection, please visit our
Copyright, Trademark, or Patent page.
How can Click and Copyright help?
With Click and Copyright’s trademark registration service, we won’t let you drown
under paperwork—once you place your order, our Trademark Division will get in touch
with you to learn a little bit more about your project so that we can determine
whether registering a trademark is the right path for you. (Not everything is eligible
for a trademark.)
Then, we’ll use the information you’ll provide in response to our questions, and
we’ll work with you to prepare your paperwork so that you can submit your trademark
application, along with the filing fee
, to the US Patent and Trademark Office with confidence. It’s that simple!
What are you waiting for? Let Click and Copyright help you register your trademark
today and secure your legal rights to your intellectual property.